Process optimization and CX
Journey and friction mapping, critical moments, VoC, NPS/CSAT and retention or churn-reduction opportunities.
A roadmap prioritized by impact, effort and experience.
Experience, operations and technology at the same table.
I work on concrete problems: churn, manual tasks, underused CRM, broken handoffs and journeys without clear ownership.
Automation and CRM
Data architecture, EDI/ERP integrations and n8n workflows that remove manual work and improve traceability.
Cleaner, measurable and easier-to-operate systems.
Digital marketing and VoC
Real usage data and customer voice turned into campaign, portfolio and commercial communication decisions.
Messages and products aligned to real customer usage.